You’re heading out for lunch and the elevator doors open, only to find the CEO of your company standing there. So, you join him or her in the elevator and they ask, “So, what do you do?” Well that’s a fantastic question! But, you only have 30 seconds to answer it. Do you have your elevator speech ready?

Instead of stumbling and blabbering about what you do only to find yourself out of time and embarrassed, have your elevator speech ready to go at a moment’s notice.

Follow these Do’s and Don’ts to help you formulate your 30 second speech:

Be sure to practice your speech until you have it mostly memorized. You don’t want to sound like a robot speaking. So, remember to be enthusiastic about what you do. If anything, your CEO will remember your enthusiasm and positive attitude. Happy speaking!